No matter how big is a company, the Canton Fair is to provide a good business opportunity for it. One of the America survey company according to the American companies statistics and points out that to attend the exhibition is a high efficient marketing methods.

No matter how big is a company, the Canton Fair is to provide a good business opportunity for it. One of the America survey company according to the American companies statistics and points out that to attend the exhibition is a high efficient marketing methods.

1, Low cost contact with customers

The company will come into contact with qualified customers, attend the exhibition is the most effective way. According to the exhibition research results, sale to every visitors were exposed to the average cost for 177 us dollars, and through the telephone sales,the average cost of a customer contact to $295.

2, Less workload high quality

While you meet the qualified customers in the fair, subsequent workload is less. According to the survey of the research on exhibition exposure to a qualified customers, average only need to make 0. 8 a telephone call to sell the product. In contrast, the usual typical business selling way needs to require 3.7 telephone to complete. According to the survey of LuoXiEr macgregor fund, because of customer visit fairs and to visit the exhibitors, all the orders in about 54 percent of personal list does not need to follow up.

3, Potential customers

The investigation of the company's research, the exhibitors at the booth in the long base, there is only 12% people receive personal sales phone call in 12 months ago before the exhibition begins； 88% are the new potential customer, and the exhibition will brings to the high-level visitors. For the company's products and services, 49% on the visitors are planning to buy the products and services.

4, Competitive advantage

The exhibition for the competition is our opportunity. through a lot of trained staff, the positive outlook for the promotion and exhibition stand, the design and strict the follow-up to the company's competitive edge can become shine. Furthermore, the visitors will also take this opportunity to compare the guest participation. Therefore, this is an opportunity for the exhibitor to show their products'advantages and good funtions.

5, Save time

In five days' time, compare to the sales personnel, the exhibitors can get in touch with more potential customers in three months. Face to face to meet the potential customers are the quickest way to bulid up to relationship.

6, Build up good relationship with customer

Customer relations are a lot of the company's hot topic, the exhibition is a strongly good place for existing relationship with customers. The exhibitors can use the following ways to express their gratitude to the customer ： warm hospitality and one-to-one dinner, and special services, etc.

7, Intending by holding the customer trial products

Sales personnel carries product demostration chance on the road may not much. Exhibition for potential customers are the best place to test the product in it.

8, Competitive analysis

Exhibition site provides the opportunity to study competition situation, the chance of action is inestimable. In the exhibiton, the relevant competitors provide information about products, price and marketing strategies, exhibitors through observing and listening can know and understand more of it.

8, most exhibition (especially large-scale exhibition)

Usually to attract media attention. Using the media exposure can become the exhibitor's advantage. Invite important media reporters visit booth is an important work.

Exhibition provides a very good opportunity for market survey. If an exhibitor is considering launching a new product or a new service to visitors at the exhibition,they can allocate the investigation to find out their price, functionality and quality requirements for compensation and basically needs.

-----shared from www.cantonfair.net